B2C

A Simple And Impactful Way To Think About Different Types of Media

Submitted by Kip on Sun, 10/23/2011

I create and teach customized marketing seminars for a wide variety of businesses that cover diverse topics ranging from marketing strategy, social media and all things digital. Given the rapid changes taking place in the marketing world today, I sometimes have a tough time keeping up with what’s happening and what merits being included in my latest seminars.

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Tags: crisis management, customized marketing training, Earned Media, Owned Media, Paid Media B2C Blogs

On Social Media Strategy and Mobile Marketing

Submitted by Kip on Fri, 07/01/2011

I had the pleasure of being interviewed by Mary T. Morgan during the recent P&G Alumni Reunion held in Toronto, Canada. Mary and I worked in Brand Management together at P&G.

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Tags: brand managers, Mary T. Morgan, mobile marketing, P&G Alumni, social media strategy B2B, B2C Mobile CMO Brand Marketing, Social Media 101

The Best Or Worst Of Times For VC's Who Fund Social Media Start-Ups?

Submitted by Kip on Wed, 04/13/2011

I’ve been working with Thomvest Ventures (a VC fund based in Silicon Valley) for about a year as a Venture Partner and it’s been a very enlightening experience. After working in the corporate world as a marketer for almost 30 years, it was “back to school” time for me to fully understand and appreciate the role the critical role VC’s play in funding social media and other start-ups.

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Tags: Facebook, GroupOn, ROI, Silicon Valley, social media, Thomvest, VC's, Zynga B2C Blogs CFO Research & Reports Measurement & ROI

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“Kip understands that a strategy is only as good as the results it delivers. I have worked with Kip and seen how his disciplined mind has ensured his approach to finding insights, developing strategy and then mastering execution works across different enterprises and areas of business.”

Peter Waller, CEO, Corinthian Colleges

“Having worked with Kip Knight in various parts of the world on some extremely challenging marketing issues, I have no hesitation in recommending the services of KnightVision Marketing, Inc. to any organization seeking strategic direction, consumer insights, product development or practical brand building initiatives.”

Peter Hearl, former YUM Brands Chief Operating and Development Officer

“ALL TALENT, NO EGO. And that is why we have been working with Kip for 30 years.”

Burt Wolf, International Television Journalist (CNN, PBS)

“Kip gets it. He combines wisdom of experience with an enchanting ability to listen and interpret new information in remarkably fresh, intelligent ways.”

Tim Love, Vice Chairman, Omnicom Group

“Kip is a genius-and I do mean genius– in translating his vast, global consumer marketing experience into incisive, creative strategic thinking. He is masterful in provoking incisive strategic thinking. Most important, Kip knows what it takes to grow a successful business.”

Vicky Abrahamson, founder and former CEO of Iconoculture, Inc.

“Kip Knight is a seasoned executive who has provided outstanding support to PepsiCo’s training agenda in Middle East & Africa region. His dedication, passion and inspiration have truly touched the hearts and minds of our future Marketing talent in our region.”

Hossam Dabbous, Director of Marketing, PepsiCo

“Kip is the gold standard of the marketing industry. His unmatched expertise and ability to create successful solutions made him an exceptional choice to create and lead a new training program in marketing principles and strategic communication for the U.S. Government, and provide key insights at a communications seminar I arranged for senior officials at the National Security Council, State Department and Department of Defense.”

Kevin McCarty, former National Security Council Director

“Kip’s capacity to employ cutting-edge insights to solve real world problems has significantly improved how the United States government is approaching some of its most pressing international challenges.”

Klon Kitchen, US National Security Professional

“Having known and worked with Kip for over thirty years, the things that continue to stand out relative to every other consultant I’ve known are that in addition to being wicked smart, he brings a positive energy to every situation. That energy makes the entire team more effective and greatly improves the chances of success for a business,
organization or group.”

Ed Tazzia, Global Chairman, P&G Alumni Network