social media metrics

Submitted by Kip on

As we enter the new year, I wanted to share some "fun facts to know and tell" as well as some personal observations on how social media is impacting marketing and businesses:

Social media and mobile devices have become a common way that people engage with each other and with brands; brand marketers need to be proactive about leveraging this accelerating trend

Submitted by Kip on

Below is an inventory of free, low cost, and "investment" tools to measure your online and social media efforts.

GENERAL:

Google Alerts: http://www.google.com/alerts

Buzz: Google – number of search results for “your brand”: http://www.google.com/

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