“Kip is the gold standard of the marketing industry. His unmatched expertise and ability to create successful solutions made him an exceptional choice to create and lead a new training program in marketing principles and strategic communication for the U.S. Government, and provide key insights at a communications seminar I arranged for senior officials at the National Security Council, State Department and Department of Defense.”
Doug Hall, founder of Eureka Ranch
Doug and I worked together at P&G on new products and he went on to create one of the leading innovation companies in the world. Doug was a huge fan of Ben Franklin and knew the value of getting some “real” data from customers by creating prototypes and getting them quickly into the marketplace to evaluate. Perfection is indeed the enemy of the good, especially when it comes to trying something new.
