"More sweat on the training field, less blood on the battlefield"

Peter’s from Australia and a huge rugby fan. He had this mantra carved in stone and kept it on his desk for all to see. Peter believed in the importance of preparation and from what I saw of his business results, he was spot on with this mantra.

Quote attributed to

Peter Hearl, former President of Pizza Hut North America and YUM Chief Operating Officer

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“Kip Knight is a seasoned executive who has provided outstanding support to PepsiCo’s training agenda in Middle East & Africa region. His dedication, passion and inspiration have truly touched the hearts and minds of our future Marketing talent in our region.”

Hossam Dabbous, Director of Marketing, PepsiCo

“Kip gets it. He combines wisdom of experience with an enchanting ability to listen and interpret new information in remarkably fresh, intelligent ways.”

Tim Love, Vice Chairman, Omnicom Group

“ALL TALENT, NO EGO. And that is why we have been working with Kip for 30 years.”

Burt Wolf, International Television Journalist (CNN, PBS)

“Kip is a genius-and I do mean genius– in translating his vast, global consumer marketing experience into incisive, creative strategic thinking. He is masterful in provoking incisive strategic thinking. Most important, Kip knows what it takes to grow a successful business.”

Vicky Abrahamson, founder and former CEO of Iconoculture, Inc.

“Having worked with Kip Knight in various parts of the world on some extremely challenging marketing issues, I have no hesitation in recommending the services of KnightVision Marketing, Inc. to any organization seeking strategic direction, consumer insights, product development or practical brand building initiatives.”

Peter Hearl, former YUM Brands Chief Operating and Development Officer

20 Ways KnightVision Can Help

#13

Establish on-going systems to evaluate how marketing is contributing to your business.

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