While I’d be the first to admit I think social media offers some incredible advantages to business, such as:
- listening to what your customer say about your brand
- enabling consumers to tell your brand’s story to others
- reducing calls to the customer support
- soliciting ideas for new or improved products
- generating excitement about your brand
as well as a host of other benefits, it will not “fix” your brand if it isn’t built on a solid strategic foundation.