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Below is an inventory of free, low cost, and "investment" tools to measure your online and social media efforts.
GENERAL:
Google Alerts: http://www.google.com/alerts
Buzz: Google – number of search results for “your brand”: http://www.google.com/
Fan Page List - compares social media activity of brands, celebrities, movies, TV shows & sports teams: http://fanpagelist.com/category/brands
WEBSITE:
HubSpot Website Grader:
- Free website optimization tool: http://websitegrader.com/
YieldSoftware:
- Free Yield SEO (natural search) Analyzer: http://www.yieldsoftware.com/
Quantcast:
- Free audience measurement service (website traffic; audience demographics; lifestyle – other categories of sites audience also likes to visit): http://www.quantcast.com/
Compete:
- Site Profile (traffic to site): http://siteanalytics.compete.com/
- Site Comparisons: http://siteanalytics.compete.com/?tab=comparison
- Search Referrals (get a list of keywords referring traffic to a site): http://searchanalytics.compete.com/
- Referral Traffic (get a list of other sites referring traffic to your site): http://www.compete.com/referrals/
- Limitations – No data for sites with “little traffic” or “who do not have a statistically relevant sample” (e.g., new sites or small businesses). Category Profile (your market share against other sites in the industry) only available through paid subscription.
LeadLander ($):
- View which companies are visiting and viewing your web site www.leadlander.com
- Identify and prospects in real time using customer analysis engine.
SOCIAL MEDIA OVERALL:
Social Mention: (FREE)
- Real time social media search of blogs, comments, bookmarks, events, news, videos, and microblogging and analysis – including strength (likelihood brand is being discussed), sentiment (ratio of positive to negative mentions), passion (likelihood that those talking about the brand will do so repeatedly), and reach (range of influence): http://socialmention.com/
Alterian SM2: (FREE)
- FREEMIUM Account (monitor up to 5 profiles (each profile represents one brand with 1000 query result limit) for data – including share of voice, audience demographics, and sentiment): http://sm2.techrigy.com/main/
- Overview: http://www.alterian-social-media.com/Why-SM2/
Viralheat: (LOW COST):
- Monitoring and measurement of Twitter, Google Buzz, Facebook Fan Pages, the Realtime Web, and Viral Video: http://www.viralheat.com
- Basic Plan is $9.99 per month. Professional Plan is $29.99 per month and Business Plan is $89.99 per month: http://www.viralheat.com/pricing
- Review: http://www.socialmediaexplorer.com/2010/02/09/viralheat-plants-stake-as-...
Scout Labs: ($)
- Tour: http://www.scoutlabs.com/product/#tour
- Pricing – starts at 5 searches (companies, brands, peoples, products, ideas) at $199/month: http://www.scoutlabs.com/pricing/#PRICELIST
Radian 6: ($)
- Video description: http://www.radian6.com/what-we-do/
- Price: starts at $500 per month, per profile for up to 10,000 net new monthly results, and $100 per month, per user ID: http://www.radian6.com/faq/
Radian 6 vs. Scout Labs: http://www.socialmediaexplorer.com/2009/04/13/social-media-monitoring-gr...
- Scout Labs – small to mid-size businesses and brands
- Radian 6 – medium to large size brands and businesses
- Radian 6: produces influencer report; no automated sentiment scoring; dashboard functionality blows all other competitors out of the water; for medium to small brands – it’s overwhelming and impossible to manage or use all the functionality without spending hours a day; tool is best used for team of communication staffers; more thorough scan of the web than Scout Lab
- Scout Labs: produces volume of articles, share of voice compared to competitors, automated sentiment report; not as good as catching message boards and forums; better at returning videos and images; better price – starts at $199 per month (versus entry point for Radian6 is about $600 per month)
Cymfony: ($)
- Product Overview: data from traditional media, social media, proprietary data: http://www.cymfony.com/Solutions
- Expensive – ala carte pricing for additional competitors and brand reviews make Cymfony expensive: http://www.socialmediaexplorer.com/2008/03/03/exploring-social-media-mea...
Nielsen Buzzmetrics: ($)
NetBase: ($)
- ConsumerBase (extracts actual consumer preferences): http://www.netbase.com/solutions/consumer_base.php
Traackr: ($)
- To find most qualified top online influencers on any topic: http://traackr.com/
- Final product is a report listing key influencers for specific keywords
- Cost (per project basis): $1000 set-up and $100 per influencer
PostRank Analytics: (LOW COST)
- Overview – able to track up to 5 sites for average pageviews, engagement, and Twitter followers: https://analytics.postrank.com/
- Cost: $9/month or $99/year
Reputation.com ($)
- Internet Reputation monitoring and “fixing” (tries to suppress negative info on Internet with new positive content) http://reputation.com
Backtype: (FREE)
- Real-time conversation search-engine of blogs, social networks, and other social media: http://www.backtype.com/
Trackur: (FREE):
- Trackur Free plan (one keyword search): http://www.trackur.com/options.php
- Social media tracking of keywords with detailed data of each item discovered – including date published, source, title and summary of result, and sentiment tag: http://www.trackur.com/social-media-monitoring.php
PeerIndex: (FREE):
- Ranks you versus others in terms of authority as well as audience: http://www.peerindex.net
Klout: (FREE):
- The Klout Score is the measurement of your overall online influence. The scores range from 1 to 100 with higher scores representing a wider and stronger sphere of influence. Klout uses over 35 variables on Facebook and Twitter to measure True Reach, Amplification Probability, and Network Score http://www.peerindex.net
SPECIFIC SOCIAL MEDIA PLATFORMS: (ALL FREE TOOLS)
Blogs:
- Blog Grader: http://www.bloggrader.com/
- Discover the Best Blogs: http://www.postrank.com/
- Buzz – Google search results number: http://blogsearch.google.com/
- Technorati (search blogs or posts): http://technorati.com/
Facebook:
- Facebook Grader: http://facebook.grader.com/
- Facebook Fan Page count vs. competitors: http://www.facebook.com/
- Hyper Alerts: http://hyperalerts.com Sends email reports of posts and comments on a Facebook Page. You don’t have to be an administrator of the page to get email alerts, and you can have as many subscriptions as you want. You can get the alerts within minutes, or a digest every hour, day, week or month.
Twitter:
- Twitter Grader: http://twitter.grader.com/
- Twilert (email updates of tweets containing your brand): http://www.twilert.com/
- TweetBeep (Twitter alerts by email): http://tweetbeep.com/
Discussion Boards:
- BoardTracker Discussion Search: http://www.boardtracker.com
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