word of mouth

Submitted by Kip on Sat, 05/22/2010

While I’d be the first to admit I think social media offers some incredible advantages to business, such as:

  • listening to what your customer say about your brand
  • enabling consumers to tell your brand’s story to others
  • reducing calls to the customer support
  • soliciting ideas for new or improved products
  • generating excitement about your brand

as well as a host of other benefits, it will not “fix” your brand if it isn’t built on a solid strategic foundation.

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