social media strategy

Submitted by Kip on Fri, 07/01/2011

YouTubeI had the pleasure of being interviewed by Mary T. Morgan during the recent P&G Alumni Reunion held in Toronto, Canada. Mary and I worked in Brand Management together at P&G.

Submitted by Kip on Tue, 05/03/2011

Sometimes things don't go like you planned....and sometimes that's a pleasant surprise. About four years ago, I was still working at eBay. I had about 30 people on my team in marketing and every quarter we would schedule some type of team building event.

We had a lot of great team events, including the usual team building activities a lot of companies engage in (i.e. bowling, offsites) as well as what you'd expect a California company to do as well (i.e. wine tour, Segway tour) but frankly we'd run out of activities that we could get very excited about.

Submitted by Kip on Thu, 01/06/2011

As we enter the new year, I wanted to share some "fun facts to know and tell" as well as some personal observations on how social media is impacting marketing and businesses:

Social media and mobile devices have become a common way that people engage with each other and with brands; brand marketers need to be proactive about leveraging this accelerating trend

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