social media metrics

Submitted by Kip on Thu, 01/06/2011

As we enter the new year, I wanted to share some "fun facts to know and tell" as well as some personal observations on how social media is impacting marketing and businesses:

Social media and mobile devices have become a common way that people engage with each other and with brands; brand marketers need to be proactive about leveraging this accelerating trend

Submitted by Kip on Tue, 05/18/2010

Below is an inventory of free, low cost, and "investment" tools to measure your online and social media efforts.

GENERAL:

Google Alerts: http://www.google.com/alerts

Buzz: Google – number of search results for “your brand”: http://www.google.com/

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