ROI

Submitted by Kip on Wed, 04/13/2011

I’ve been working with Thomvest Ventures (a VC fund based in Silicon Valley) for about a year as a Venture Partner and it’s been a very enlightening experience. After working in the corporate world as a marketer for almost 30 years, it was “back to school” time for me to fully understand and appreciate the role the critical role VC’s play in funding social media and other start-ups.

Submitted by Kip on Wed, 03/16/2011

 I just got back from my first ever SXSW event. They are celebrating their 25th year as a Music Festival and 15th year as an Interactive Gathering (the “Davos of Digital”).

Submitted by Kip on Sun, 08/29/2010

A key issue any marketer must adequately address is “What’s the return on this marketing investment?” It's reasonable for a marketer to provide some type of quantitative measure to ascertain whether the marketing activity for a company is working (and how it should be adjusted so the spending can either be optimized or eliminated).

Submitted by Kip on Wed, 03/03/2010

I’ve been a marketer for 30 years and have lived in Silicon Valley since 2002. I’ve assumed marketers have reached the logical conclusion they are going to have to make significant changes to the way they listen and respond to their customers via the explosive growth of various social media channels, such as Facebook, YouTube, Twitter, etc.

But this view is not universally shared by marketers…not at all. Too many marketers don’t see the need to change what they’ve traditionally done…it’s too early or too risky.

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