marketing

Submitted by Kip on Tue, 08/03/2010

I recently gave a presentation to a graduate level class of MBA’s at UCI on the topic of international expansion. They had invited me to come speak about my experience with various international expansions I’d been associated with, such as KFC China and eBay China. The presentation was a lot of fun with a lot of questions and interaction with the students so I thought it would be worthwhile to share some of my thoughts on this topic with you as well.

Submitted by Kip on Sat, 05/22/2010

While I’d be the first to admit I think social media offers some incredible advantages to business, such as:

  • listening to what your customer say about your brand
  • enabling consumers to tell your brand’s story to others
  • reducing calls to the customer support
  • soliciting ideas for new or improved products
  • generating excitement about your brand

as well as a host of other benefits, it will not “fix” your brand if it isn’t built on a solid strategic foundation.

Subscribe to marketing