B2B

Submitted by Kip on Sun, 04/01/2012

While a growing number of businesses today are starting to use social media in marketing their business, there is always a risk of putting execution before strategy. This is a real danger with social media because too many businesses realize too late that once you begin a social media initiative (such as a Facebook Fan Page, Twitter account or YouTube channel), you’ve got to refresh it with new content on a regular basis as well as monitor it for comments and spam. Otherwise, you would have been better off not doing anything.

Submitted by Kip on Fri, 07/01/2011

YouTubeI had the pleasure of being interviewed by Mary T. Morgan during the recent P&G Alumni Reunion held in Toronto, Canada. Mary and I worked in Brand Management together at P&G.

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