CEO

Submitted by Kip on Sun, 04/01/2012

While a growing number of businesses today are starting to use social media in marketing their business, there is always a risk of putting execution before strategy. This is a real danger with social media because too many businesses realize too late that once you begin a social media initiative (such as a Facebook Fan Page, Twitter account or YouTube channel), you’ve got to refresh it with new content on a regular basis as well as monitor it for comments and spam. Otherwise, you would have been better off not doing anything.

Submitted by Kip on Thu, 12/15/2011

When you live in Silicon Valley like I do, you can’t help but be amazed how quickly what you hear as a rumor turns into a consumer reality for sale at your local retailer or online. This is especially true for consumer electronics that are currently undergoing an unprecedented explosion of innovation and change. I wanted to reflect on seven consumer trends I believe will drive continued growth and change in this multi-billion dollar category:

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