Measurement & ROI

Submitted by Kip on Wed, 04/13/2011

I’ve been working with Thomvest Ventures (a VC fund based in Silicon Valley) for about a year as a Venture Partner and it’s been a very enlightening experience. After working in the corporate world as a marketer for almost 30 years, it was “back to school” time for me to fully understand and appreciate the role the critical role VC’s play in funding social media and other start-ups.

Submitted by Kip on Sun, 08/29/2010

A key issue any marketer must adequately address is “What’s the return on this marketing investment?” It's reasonable for a marketer to provide some type of quantitative measure to ascertain whether the marketing activity for a company is working (and how it should be adjusted so the spending can either be optimized or eliminated).

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