On Social Media Strategy and Mobile Marketing

Submitted by Kip on Fri, 07/01/2011

YouTubeI had the pleasure of being interviewed by Mary T. Morgan during the recent P&G Alumni Reunion held in Toronto, Canada. Mary and I worked in Brand Management together at P&G. She's a versatile marketing veteran with a stellar track record of contributions on hundreds of brands and products in dozens of categories worldwide. She's president of The Morgan Network and has created a series of short interviews with various marketers on various topics. It's a simple format: 3 questions and less than 10 minutes. I talked about things to keep in mind in setting up your social media strategy and the potential that mobile marketing offers brand managers.